About this blog

๐Ÿ‘‹ Hey, my name is Sasha @kossnocorp. I'm a software engineer that turned into a rookie entrepreneur. In this channel, I'm documenting my journey to profitability. My goal is to become successful at converting my passion to creating products into money.

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Exactly two years ago was my last week at Toptal that marked the start of my career as an indie maker. While I still far from my goal of bootstrapping a sustainable business, that was years full of shipping and learning. I decided to dedicate this week to summarize the lessons I learned. Here is my first article in the series, "If you want to ship a side project, start with unlearning the best practices":

There's so much more to cover, stay tuned!

My next product will be Diary Email (diaryemail.com) itโ€™s a private diary that you update using email. Send a note to private@diaryemail.com, and it will be added to your journal that you can access online. You can also invite your friends to receive entries you send to friends@diaryemail.com. I call it anti-social network, but you can see it as a mailing groups.

It's mostly finished, I only need to optimize it for mobile and I integrate Paddle. I decided to have paid plans since day 0 and also provide polished experience.

During the development, I had to parse emailsโ€™ HTML and then nicely render it. I had a similar problem with Telepost except that input was in Telegram format. I came up with a universal solution that powers Diary Email and soon will be merged with Telepost renderer and be used in future projects. I call it XJSONML. Fancy, right?

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**My new indie year plan**

In May it will be two years since I left my lead position at Toptal core team and started my indie adventure. I made a lot of stuff since then (see koss.nocorp.me), but I didnโ€™t achieve financial sustainability. I failed, and it hit me hard. I lost motivation to do anything whatsoever and had to find a new goal that will make me keep going. I have no plans to get back 9-to-5 grind, so I had to trick my mind somehow.

My new plan for the year is to focus on a particular niche and make a bunch of products for it. I will not consider financial metrics but rather how much value I deliver. Having that in a niche will be an excellent foundation for a successful business.

I decided to pick blogging because Iโ€™m interested in writing and publishing and also I see a trend on hating attention economy. People are done with suits controlling what they read and how often.

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Letโ€™s get straight to it. I didnโ€™t write to the channel I burned out writing. Thatโ€™s not cool because exactly on writing I wanted to focus my efforts in this year.

I want to change the format of the channel because I realized that writing longish essays that I tend to do is exhausting for an amateur author.

Now it will not be longer than three paragraphs. My short thoughts you can find on Twitter: https://twitter.com/kossnocorp

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